SPOKE ABOUT decodes the impacts of artificial intelligence on marketing and communication. Professions, use cases, media, content, campaigns: each episode analyzes current events, explores AI tools and methods, and anticipates future uses with industry experts.
What to Expect in Each Episode
Each episode of SPOKE ABOUT offers you:
- Key news analysis shaping the evolution of AI in our industry
- Expert interviews: creatives, producers, advertisers and agencies experiencing these transformations firsthand
- Actionable hacks to make AI even more effective in your projects
- AI utilization strategies adapted to marketing and communication
- Concrete examples of AI use in professional contexts
- New interfaces that are radically transforming different sectors
- Applied AI in various professional environments
Over 20 Years of Field Expertise
After spending more than ten years at communication agencies (DDB, BETC) and just as many within the agency I founded (SPOKE), I've witnessed firsthand how social media, branded content, and advertising more broadly were the first domains to be profoundly transformed by AI.
At the forefront of this transformation, I study the impacts of generative AI with one conviction: understanding these changes has become a major strategic challenge for brands.
Join the Conversation
SPOKE ABOUT is much more than a podcast: it's a space for exchange and reflection on the transformations that artificial intelligence brings to our professions. Whether you're a marketer, creative, advertiser or simply curious about these developments, this podcast is for you.
Want to discuss these topics or be invited to an episode? Contact us!